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“We set out a vision to build the world’s best utilitarian 4X4, and we have done just that.”

SIR JIM RATCLIFFE, CHAIRMAN & CEO, INEOS

“At INEOS, the possibility of success is always the presumption.”

Quentin Willson, motoring journalist

“Expedition 1.0 has been an amazing experience, and it's incredibly rewarding to see the project come to life. I want to thank everyone who helped make this incredible milestone possible. This is just the beginning.”

Shaun White, Founder of The Snow League

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FULL DISCLAIMER AND DISCLOSURES

ANOTHER COOKIE CUTTER SUV? NOT N OUR WATCH

Fiddly touchscreens? Fake exhaust tips? We believe drivers deserve better. That’s why we didn’t make another SUV. We built a new generation of 4X4 – made to take on almost anything. This is our story.

CONCEPT | 2017
CONCEPT | 2017
CONCEPT | 2017

A PUB, A PINT OF BEER AND A PROPER 4X

The Grenadier story started with a sketch on a £5 note.

Over a drink at the Grenadier pub in London, INEOS chairman and founder, Sir Jim Ratcliffe, decided to build a 4X4 that could do the jobs the modern SUV had forgotten. He scribbled his idea on the nearest thing he could find. And to this day, you can find the note still proudly displayed inside the pub

LONDON, ENGLAND (UK)
Design | 2018
Design | 2018
Design | 2018

Inspired by icons

We studied past off-road legends (you know the ones) to see everything that made them tough. Our aim? Build something better. So then we got to work designing our own from the ground up.

LONDON, ENGLAND (UK)
Testing | 2019-2021
Testing | 2019-2021
Testing | 2019-2021

1.1 million miles. 
Zero mercy.

To prove it was more than just tough on paper, we tested our prototypes on every terrain we could find – from arctic ice to 14,000 ft high mountains. The aim was simple: break it, then make it stronger.

Everywhere, Earth
Production | 2020
Production | 2020
Production | 2020

Born in London. 
Built in France.

We got our hands on a world-class production facility originally built by Mercedes-Benz. Then we upgraded it with custom tooling, automated production lines and a dedicated 4X4 assembly process. The Grenadier finally had its home.

Everywhere, Earth
Launch | 2021
Launch | 2021
Launch | 2021

A full-throttle launch

We could’ve written a press release to debut the Grenadier. Instead, we sent it tearing up the iconic hillclimb at the Goodwood Festival of Speed. We certainly weren’t the fastest. But to get the crowd screaming, we didn’t have to be.

London, England (UK)
BUILT ON PRINCIPLES
CONCEPT | 2017

BUILT ON PRINCIPLES

Sir Jim established the three non-negotiables behind his new ultimate 4X4: functional design, serious durability and uncompromising off-road capability. Every bolt had to pass the test.

LONDON, ENGLAND (UK)
Working with the best
DESIGN | 2018-2019

Working with the best

When you know what you need, you don’t shop around. So we went straight to Magna Steyr – a 4X4 engineering specialist with decades of experience – to turn our sketches into steel. A year later, BMW got the nod for their TwinPower Turbo petrol and diesel engines to power the Grenadier.

LONDON, ENGLAND (UK)
Behind the scenes
Production | 2020-2022

Behind the scenes

We let in the cameras to show fans a raw, unpolished view of the design and build. From frame welds to cabin design, Building the Grenadier captures the thinking behind some of our most important engineering choice.

Hambach, France
Proven on the peak
TESTING | 2021

Proven on the peak

We finished up testing on Austria’s Schöckl Mountain – one of the toughest off-road test tracks in the world. The Grenadier had officially earned its stripes.

SCHÖCKL MOUNTAIN, AUSTRIA
Secondary Image
Proven the hard way
Launch | 2023

Proven the hard way

Following the first production of Grenadiers, we invited motoring journalists on a 32-day road trip we called Expedition 1.0. Their response confirmed our testing results: the Grenadier could eat up brutal, real-world conditions with ease. Not bad for a 4X4 dreamed 
up in a pub.

Caithness, Scotland (UK) to London, England (UK)
Secondary Image

FREQUENTLY ASKED QUESTIONS

INEOS Automotive is a subsidiary by INEOS Group, which was founded by Sir Jim Ratcliffe.

Yes, INEOS Automotive is a British company, headquartered in London. The Grenadier was designed and engineered with British spirit and German precision.

The Grenadier is named after the pub in Belgravia, London, called the Grenadier. This is where the idea for the rugged 4X4 was conceived by INEOS Chairman and Founder, Sir Jim Ratcliffe.

The INEOS Grenadier is manufactured at a plant in Hambach, France.